CASE STUDIES

1. NuScale Power

Title: NuScale Power Re-Branding
Client: NuScale Power/Sasquatch Advertising
Role: Lead Designer
Deliverables: Brand Refresh, Collateral piece, Environmental Displays
Background: NuScale Power is a small, emerging nuclear power company that was sprung from technology developed by Oregon State University. The new technology developed by the engineers at OSU allowed nuclear energy to be developed on a smaller scale, allow for flexible growth, increased safety and create less emissions.
Project Goal: To create materials and signage to refresh the NuScale brand so that it can effectively approach government officials and energy organizations.

Project Results: After researching and understanding the brand in its current state with the help of the team at Sasquatch, I developed three design look & feel options to be considered for the new implementation of their brand. The concept that was chosen was the “Engineers Speak” idea developed with copywriter, Greg Eiden. For this concept, Greg worked with NuScale to develop quotes from NuScale engineers, while Sasquatch organized and executed a photoshoot with the same chosen engineers. In this way, the actual engineers that created NuScale were giving their faces and voices to the new brand. I took the chosen direction, refined the design, and executed it across several materials. I worked with Sasquatch to create a color palette for the new direction, and determine typographic treatment. I developed a 12 pg booklet of information about the company, its history at OSU, and its technology. I created an icon-system and information graphics to create a better understanding of the company and its services. And finally, I developed a series of banner displays to promote Nuscale to visitors of its facility.

2. Cut & Paste

Title: Cut & Paste Digital Design Tournament, Portland
Client: Cut & Paste
Role: Initiated and led Cut & Paste, an international digital design tournament’s inaugural event in Portland. Worked with a small team to manage event and lead the communication outreach effort, including marketing and design.
Deliverables: An event Marketing and Communication Campaign. Included pre-event efforts: poster & flyer design, P.R.; on-site event graphics: banner, screen graphics; post-event effort: reusable bags from banner
Background: I approached Cut & Paste in 2007 to bring their international digital design tournament to Portland. They agreed, and I was able to lead a small local team responsible for putting on the event locally. As part of the team, my focus was marketing and communication outreach.
Project Goal: Cut & Paste needed to get the word out to Portland creatives that this event was coming to their city. To appeal to creatives, it was important that the collateral be vibrant, exciting, creative, and reflective of Portland.
Project Results: I created a poster that was re-purposed as a flyer and event banner that was centered around an eclectic collage that made up the Portland cityscape. The collage consisted of newspaper clippings from the local paper, fabric cutouts of roses, and magazine clippings that gave the illusion of bridges, the sky, hills, etc.

In addition to the poster and flyer, our team executed a public relations campaign which resulted in a full page story in the Portland Mercury newspaper about the event. These efforts, in addition to engaging the local design scene through associations, resulted in a highly successful inaugural Portland event with over 740 people piling into the Wonder Ballroom to watch designers in action.

Post-event, I coordinated with a local company to turn our multiple vinyl event banners into reusable colorful shopping bags.

3. Biamp Systems

Title: Biamp Systems Before and After Brochure
Client: Biamp Systems
Role: Conception and Information Graphics Design, Illustration, and Production
Deliverable: Brochure
Background: Biamp Systems, a major international audio/visual company, was looking for a promotional piece that would demonstrate to their consumers the technical differentiation of their new product, Audiafusion, a networked media system, from the old technology.
Project Goals: To create an information graphics piece that would illustrate these new product differentiators.
Project Results: Working with the Creative Director at Staccato and representatives from Biamp, I gained an understanding of this new technological advancement, and was able to create graphically a side-by-side comparison of the old vs the new technology. The final product served as a successful educational tool for Biamp to promote their new product to their customers, and the developed graphics supported the existing Biamp brand. The graphics have since been re-purposed for the web, and powerpoint presentations.

4. Hidden Creek Polo

Title: Hidden Creek Polo Presentation Kit
Client: Hidden Creek Polo
Role: Conception, Design and Production
Deliverables: Pocket Folder, Image Book, Partnership Brochure, DVD label art
Background: Hidden Creek Polo wanted to establish itself as Oregon’s first ever world-class polo facility.
Project Goals: Hidden Creek Polo needed a marketing tool that they could use to garner corporate sponsorships, attract players, and tell their story to the press. They wanted to portray elegance, and emphasize the sport and the experience.
Project Results: Together with the Creative Director at Creative Center, I developed the kit shown to serve as their main sales tool. The kit included a custom-designed pocket folder, complete with a handmade leather closure, embossed logo and red foil accents. The image book was a small square booklet that utilized many photos of polo players in action, as well as photos dug up from the Oregon Historical Society outlining the history of polo in Oregon. The image book paired with a fold-out partnership brochure that described partnership levels, as well as a DVD that gave an overview of the new facility. Altogether, the kit gave Hidden Creek Polo the tool they needed to introduce themselves, to create excitement, and build partnerships around this new facility.