CASE STUDIES

_______________________________________________________________________________________________________________________________________

1. Cut & Paste

Title: Cut & Paste Digital Design Tournament, Portland

Client: Cut & Paste

Type of Product: Event Marketing and Communication Campaign
Included pre-event efforts: poster & flyer design, P.R.; on-site event graphics: banner, screen graphics; post-event effort: reusable bags from banner

Role: Initiated and led Cut & Paste, an international digital design tournament’s inaugural event in Portland. Worked with a small team to manage event and lead the communication outreach effort, including marketing and design.

Communication Goals: I approached Cut & Paste in 2007 to bring their international digital design tournament to Portland. They agreed, and I was able to lead a small local team responsible for putting on the event locally. As part of the team, my focus was marketing and communication outreach. Cut & Paste needed to get the word out to Portland creatives that this event was coming to their city. To appeal to creatives, it was important that the collateral be vibrant, exciting, creative, and reflective of Portland. I created a poster that was repurposed as a flyer and event banner that was centered around an eclectic collage that made up the Portland cityscape. The collage consisted of newspaper clippings from the local paper, fabric cutouts of roses, and magazine clippings that gave the illusion of bridges, the sky, hills, etc.

In addition to the poster and flyer, our team executed a public relations campaign which resulted in a full page story in the Portland Mercury newspaper about the event. These efforts, in addition to engaging the local design scene through associations, resulted in a highly successful inaugural Portland event with over 740 people piling into the Wonder Ballroom to watch designers in action.

Post-event, I coordinated with a local company to turn our multiple vinyl event banners into reusable colorful shopping bags.
_______________________________________________________________________________________________________________________________________

2. Biamp Systems

Title: Biamp Systems Before and After Brochure

Client: Biamp Systems

Type of Product: Brochure

Role: Conception and Information Graphics Design, Illustration, and Production

Communication Goals: Biamp Systems, a major international audio/visual company, was looking for a promotional piece that would demonstrate to their consumers the technical differentiation of their new product, Audiafusion, a networked media system, from the old technology. Working with the Creative Director at Staccato and representatives from Biamp, I gained an understanding of this new technological advancement, and was able to create graphically a side-by-side comparison of the old vs the new technology. The final product served as a successful educational tool for Biamp to promote their new product to their customers, and the developed graphics supported the existing Biamp brand. The graphics have since been repurposed for the web, and powerpoint presentations.

_______________________________________________________________________________________________________________________________________

3. Hidden Creek Polo

Title: Hidden Creek Polo Presentation Kit

Client: Hidden Creek Polo

Type of Product: Pocket Folder, Image Book, Partnership Brochure, DVD label art

Role: Conception, Design and Production

Communication Goals: Hidden Creek Polo wanted to establish itself as Oregon’s first ever world-class polo facility. They needed a marketing tool that they could use to garner corporate, sponsorships, attract players, and tell their story to the press. They wanted to portray elegance, and emphasize the sport and the experience. Together with the Creative Director at Creative Center, I developed the kit shown to serve as that tool. The kit included a custom designed pocket folder, complete with a handmade leather closure, embossed logotype and red foil accents. The image book was a small square booklet that utilized many photos of polo players in action, as well as photos dug up from the Oregon Historical Society outlining the history of polo in Oregon. The image book paired with a fold out partnership brochure that described partnership levels, as well as a DVD that gave an overview of the new facility. All together, the kit gave Hidden Creek Polo the tool they needed to introduce themselves, to create excitement, and build partnerships around this new facility.

Share on Facebook