Using artificial intelligence to crawl media reports and populate a database of every shooting in the U.S. was the bold idea of Everytown For Gun Safety’s new “Labs” initiative. I was tasked with developing the branding for the overarching Labs brand, and the introductory product, EveryShot. For EveryShot, I was hired to design the complete product from UX to visual design. The end product is a website that organizes data in map and list views, allows the user to compare states and make their own charts. Creative direction by Laura Bernstein.
Information Architecture
User Experience
User Interface
Branding
Visual Design